Thursday, 5 December 2013
Attendee Feedback of Juniper Networks’ First EMEA Partner Marketing Academy 2013, Berlin
I had the pleasure of taking part in the recent Juniper Networks Partner Marketing Academy in Berlin, the event was buzzing for two days with great speakers and lots of ideas circulating. I met so many of our partners I had worked with online and within the social networks; it was a pleasure to meet up with those I hadn’t met in person before. The following lists some of the feedback I’ve received about this event;
“Attending the Juniper Networks' EMEA Partner Marketing Academy has been very valuable. Both, the speakers, the covered topics and the workshops as well as sharing and discussing experiences with Juniper’s and other channel partners’ marketers that face the same challenges have been informative, significant and very inspiring. Many thanks to Juniper for these two great days and an exciting event!”
Kirsten Schmitz, Xantaro
“The Juniper Partner Marketing Academy was staged at an inspiring location which engaged the senses and provoked ideas from the moment I checked in. I really enjoyed the insightful presentations by passionate speakers that touched on so many key areas of what we do in Marketing. Workshops which saw Partners, Distributors and Vendors alike engage in very open and candid discussions about challenges, opportunities and developments that we all share. The event definitely exceeded all of my expectations and I think everyone left Berlin full of great new ideas that they can't wait to apply.
An extremely successful event by any standards.”
Pieter Arts, Avnet
“Just wanted to say a big thank you to you and your team for a really enjoyable couple of days. And useful too – I especially enjoyed Richard’s presentation, something new in there to pick out. And I’ll be picking up with Bill on some of the TechTarget ideas. The Social Media workshop I participated in was a really dynamic session which allowed the group to challenge standard campaign thinking and come up with some really exciting and thought-provoking ideas for future campaign execution. Great job!”
Andrew Davidson, Fujitsu
“Me voilà de retour à Paris, le voyage a été plutôt bon.
Merci encore pour cet événement, c'était très intéressant et j'espère avoir l'occasion de revenir l'année prochaine !”
Mathieu DUBOIS, Nomios
“Here I am back in Paris, the trip was really good.
Thanks again for this event, it was very interesting and I hope to have the opportunity to be part also next year!”
Mathieu DUBOIS, Nomios
“We at Network Utilities wanted to say a big thank you to everyone involved in the Juniper Networks EMEA Partner Marketing Academy. It was really well organised and hosted. The presentations were extremely useful. We have come away with much to think about and as a result we will be putting a plan in place to make some all important changes to our marketing approach. A very useful event and we look forward to the next one!”
Vanessa Cardwell, Network Utilities
Ellen Le Beer, SecureLink
“This week’s Juniper marketing academy in Berlin was a great initiative. There were excellent speakers across a number of fields, stimulating many ideas. I think if we can put even a few of these into practice we can improve results and generate both financial and brand benefits over the coming year.”
Neil Rampe, Alternative
Nicky Bennett, Alternative
“I thoroughly enjoyed the first Juniper EMEA Partner Marketing Academy. It was great to meet Juniper Partners from other counties and the programme of external speakers Juniper had put together gave a valuable insight into how the social/digital revolution is changing the buying behaviours in the B2B market place.”
Judith Finch, Telindus
"Different, diverse & delightful!
Yes, I would say this is a certain hit, the venue was bright pink and the speakers were just as colourful. It was very interesting to meet other partners from across Europe especially those from the UK. Met some old and new faces from Juniper, good to pick up with Paul Gainham again and also to spend some time with Dave Silke. Speakers I found particularly interesting were Natalie Horne - Behavioural Economics, Paul Trotter - Customer Engagement Study and Bill Crowley - The Social/Digital Relationship. A big thank you to all the Juniper team that helped to put this together. A final thanks to Alan Butler UKI Marketing Manager for being the perfect host.
Business needs to be... SIMPLE, SMART & OPEN just like Juniper's new MetaFabric!"
Steve Tester, Imtech ICT
"A big thanks to Juniper that put together this event! The agenda and the topics were spot on the current marketing trends! It was very inspiring to meet so many marketing people from across Europe to share experiences and discuss future opportunities. I hope Juniper will follow up the success next year. J Highly recommended!"
Marit Lund, IPnett AS
For more information on Juniper Networks’ Partners, finding your local partner or if you are interested in becoming a Juniper Partner and selling our products, then do get into touch with us. If you’re a current Juniper Partner, then please don’t forget to log into the partner resource centre for all your Juniper information.
Finally, if you attended the Juniper Networks EMEA Partner Marketing Academy 2013, in Berlin then I would love to hear your thoughts on the event, so please leave a comment below. Thanks!
Together we build the best! Findings on the EMEA Partner Marketing Academy 2013 - Berlin
This is a guest blog post. Views expressed in this post are original thoughts posted by Ellen Le Beer, Marketing Manager at Securelink.
Despite the unreasonable hour I had to get up , I was excited to be in Berlin! I like Berlin; the transformation the city went through is remarkable. The city is breathing freshness. Combined with its rich and extraordinary history it’s the perfect inspiring scene for the first Juniper Networks EMEA Marketing Academy. I arrived at the nhow hotel; a Barbie Walhalla so it seems (since everything is pink in here!).
The Juniper Networks crew did a great job in putting together a very interesting program. Lutz Klaus - the perfect host for the Marketing Academy - set the ball rolling and reminded us of the main goal of our gathering: Let’s get to know each other and create a platform to exchange ideas!
Natalie Horne of PrimeDecision was the first speaker introduced by Lutz. As marketers we are all interested in what drives behavior and how the decision making progress works in people’s minds. Natalie provided us with an introduction in behaviour-centric marketing strategy, since it is the context that determines the perception of a product, solution or brand.
Martina Kreisch’s (MK-Impulse) presentation on Neural Communication relates to the buyers’ behaviour as well. By emotional selling and the use of positive messages, you can improve your sales numbers! Positive emotions attract people, negative emotions cause stress. Good emotions are rare, and that is why they work!
To give an example: using the words ‘secure’ or ‘chance’ in your communication, will have higher impact than the word ‘risk’.
Next up was Dave Silke, Paul Gainham and Lutz Klaus, the Juniper Networks marketing gurus, talked about Juniper’s perspectives on 2014 and market trends and opportunities. A couple of focus areas were discussed: first one was Software Defined Networking (SDN). SDN implies a fundamental change for the market upcoming years, since the use of apps are becoming more and more relevant for all kind of users. 2014 will be a period of awareness and introduction.
Secondly, data centers remain a Juniper Networks focus area. Today, already 60% of the data centers are already virtualized and cloud investments are still rising significantly! Three differentiators to provide customers the strategic option to move to the cloud: it has to be simple, smart and open.
Also the growth in mobility investments can’t be ignored! Mobility will drive the infrastructure, which means there is a huge opportunity for us. Related to the mobility theme, Gartner predicts a growth in the WLAN market of more than 20%.
Of course Juniper will continue to focus on their security expertise as well. All these key technologies are defined to deliver our customers what we promise them: a safe and high performing network.
Next up was is Paul Trotter of IDG Communications, presenting his findings of the Customer Engagement Study performed by IDG. As marketers we need to have a content marketing strategy in place. Content needs to fit the audience and the device. In practice this means we should less focus on our brand and more on our role as ‘trusted advisor’.
Luanne Tierney, Juniper Networks VP Global Partner Marketing, closed the official program of day one of the Marketing Academy. She explained the positive effects of Social Selling. Please send me a copy of the Aberdeen Study, so I can rub it in the face of our sales force. ;-) Luanne also challenged us, marketers, by announcing a marketing incentive. I gladly accepted this challenge!
And now we’re all feeling Juniperized… time for the real ‘networking’ stuff: informal conversations and a delicious dinner!
